Brandjack: How your reputation is at risk from brand...

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Brandjack: How your reputation is at...

Brandjack: How your reputation is at risk from brand pirates and what to do about it

Name: Brandjack: How your reputation is at risk from brand pirates and what to do about it
ISBN: 9781349677184

Quentin Langley (auth.)

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Containing 90+ case studies including BP, Beyoncé, Pizza Hut and Chrysler, this is the first book to analyze brandjacking - when organizations lose control of their brand's image online. Combining crisis communication and social media, this book charts the trend's growth, offering advice to those who find themselves at the mercy of brand pirates.

الفئات:

Business & Economics

عام:

2014

الإصدار:

الناشر:

Palgrave Macmillan UK

اللغة:

english

الصفحات:

315

ISBN 10: